ALUMNUS ANTHONY SHORE IN THE NEW YORK TIMES MAGAZINE

Anthony Shore graduated from UCSC with a degree in Linguistics in 1990 having written a senior thesis with Armin Mester on the historical phonology of Latin. He has for many years been a leading figure in the growing field of naming and branding and has advocated strongly for this as a rewarding career path for those with linguistic training (he returned to the department in January 2009 to give a career workshop on the topic). Anthony and his work were recently featured in an essay in the New York Times Magazine about professional namers—the kind of work they do and how they do it.